Last updated: [2025-12-05]
1. Introduction
At House of FAB AB (559175–0301), we care about your personal integrity and are
committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and share your personal information, and what rights you have under the EU General Data Protection Regulation (GDPR).
This policy applies when you purchase our products, visit our website fabunderwear.com, contact our customer service, or interact with us in any other way.
2. Personal Data Controller
House of FAB AB
Org.nr: 559175–0301
Email: contact@fabunderwear.com
We are responsible for ensuring that your personal data is processed in accordance with applicable data protection laws.
3. What Personal Data We Collect
3.1. Order and Delivery Information
When you make a purchase, we collect only the information required to fulfill our agreement with you:
- Name
- Email address
- Postal code
- Civil registration address
- Mobile number
- Payment method
- Payment details (handled exclusively by external payment providers)
- Social security number (only when required by the selected payment method and only stored by the payment provider)
3.2. Technical Data
When you visit our website, we may collect technical data such as:
- IP address
- Browser type and version
- Device type and operating system
- Website activity (e.g., which pages you visit)
3.3. Customer and Behaviour Data
To improve our services, we collect information such as:
- Purchase history
- Click history
- Website behavior
- Interaction with newsletters
- Products or offers you have shown interest in
3.4. Communication Data
When you contact customer service by email or phone, we process the information you provide.
We kindly ask you not to send sensitive personal data in free-text fields.
4. Purpose and Legal Basis for Processing
We only process your personal data when we have a legal basis to do so. These include:
4.1. Fulfillment of Agreement
To process your order, deliver products, handle payments and provide customer service.
4.2. Legal Obligation
To comply with accounting laws, tax regulations and obligations to authorities.
4.3. Legitimate Interest
For purposes such as:
- Marketing to existing customers
- Improving our services and website
- Preventing abuse or misuse of our services
- Customer segmentation and product recommendations
4.4. Consent
For any processing where consent is required by law — for example, non-essential
cookies. (See our Cookie Policy.)
5. How We Use Your Personal Data
We process your data to:
- Fulfill purchases and deliver your products
- Manage payments
- Provide customer service
- Send order confirmations and important account information
- Improve our website and shopping experience
- Send marketing material (if permitted by law)
You can always unsubscribe from marketing emails by clicking the unsubscribe link or contacting us.
6. Cookies
We use cookies to ensure our website functions correctly and to improve your experience.
Necessary cookies are always active, while all other cookies require your explicit consent.
For detailed information, please read our Cookie Policy.
7. Your Rights Under GDPR
You have the right to:
7.1. Access
Request information about which personal data we process about you.
7.2. Correction
Ask us to correct inaccurate or incomplete personal data.
7.3. Erasure (“Right to be forgotten”)
Request deletion of your personal data if:
• It is no longer needed for the purpose it was collected
• You withdraw consent (where applicable)
• You object to processing based on legitimate interest
• The data has been unlawfully processed
• We are legally required to delete it
We may deny deletion when the processing is required by law or needed to defend legal claims.
7.4. Restriction of Processing
Request that processing is limited while accuracy or objections are investigated.
7.5. Objection
You can object to processing based on legitimate interest, including direct marketing.
7.6. Data Portability
Request a structured, machine-readable copy of the personal data you provided to us.
8. How We Protect Your Personal Data
8.1. Access Control
Only authorized personnel can access your data, and only when necessary for their work tasks.
8.2. Secure Storage
We store personal data within the EU/EEA whenever possible.
If data is transferred outside the EU/EEA, we ensure legal safeguards such as Standard Contractual Clauses (SCCs).
8.3. Technical and Organizational Measures
We use:
- Encrypted data transfer (TLS)
- Secure systems and access controls
- Internal routines for data protection
- Continuous monitoring and updates
In the event of a data breach, we notify affected individuals and authorities when required.
9. Sharing of Personal Data
We only share personal data with trusted partners when necessary.
9.1. Payment Providers
To offer secure payments, we share necessary information with:
- Klarna – according to Klarna’s own privacy policy
- PayPal – according to PayPal’s privacy policy
9.2. Logistics and Delivery Partners
To deliver your order efficiently.
9.3. Newsletter and Marketing Provider
If you subscribe to our newsletter, your email address and optional data are processed by
our newsletter provider (e.g., Mailchimp), according to their privacy terms.
9.4. Analytics Providers
We use tools such as Google Analytics to understand website usage. Only anonymized or
pseudonymized data is used for analytics.
9.5. Legal Requirements
We may disclose data if required by law, such as to the police or authorities.
We never sell your personal data.
10. Retention Periods
We keep personal data only as long as necessary to:
- Fulfill purchases
- Provide customer service
- Meet legal requirements (e.g., accounting laws)
- Defend legal claims
- When no longer needed, data is securely deleted.
11. Complaints and Supervisory Authority
If you believe we process your data incorrectly, you can contact us at any time.
You also have the right to file a complaint with the Swedish Authority for Privacy Protection (IMY).
12. Changes to This Policy
We may update this Privacy Policy when needed.
Significant changes will be communicated before they take effect.
13. Contact
House of FAB AB
Email: contact@fabunderwear.com